AGP Executive Report

Boating Safety & Storm Response: A powerful storm over Walworth County turned Geneva Lake deadly on Friday, with three people confirmed dead and seven rescued after a recreational boat capsized; officials say downed trees and power lines slowed response, and a joint investigation is underway with the Wisconsin DNR. Local Legal Watch: Sturtevant residents have filed a class-action lawsuit against Microsoft over alleged noise from the company’s Fairwater data center—an issue that could affect nearby lodging and tourism plans. Travel Disruption: Milwaukee-area weather and holiday traffic remain a concern as severe storms and power outages hit the region, with officials urging people to avoid downed lines and storm-damaged areas. Independence Day Travel Culture: Cuba City, Wisconsin is leaning into America’s 250th with its “City of Presidents” Main Street decorations, a tradition that draws visitors during the holiday season. Family Fun & Animals: The Beagle Alliance in Anola is welcoming former research beagles into foster homes, a feel-good reminder for Wisconsin families looking for low-stress summer outings.

Severe Weather & Boating Safety: A fast-moving storm hit the Lake Geneva area during the busy Fourth of July weekend, prompting a Lake Geneva state of emergency after “widespread damage.” Three people died and seven were rescued after a boat capsized on Geneva Lake as authorities warned residents to avoid downed lines and damaged areas while crews restored power and cleared roads. Power & Travel Disruptions: In southeast Wisconsin, outages surged—We Energies reported nearly 34,000 customers without power, with the hardest hit areas including Racine, Kenosha, Milwaukee and Walworth counties—plus blocked roads from fallen trees and lines. Holiday Storm Watch: Another round of storms remained possible into the holiday weekend, with First Alert Days for southern Wisconsin as heavy downpours raised flash-flood concerns. Firework Safety: ReadyWisconsin urged responsible Independence Day celebrations, citing hundreds of Wisconsin ER visits for fireworks injuries in early July and reminding families to follow local rules and keep kids away from fireworks. Health Alert for Travelers: CDC-linked reports of cyclospora (“explosive” diarrhea) continued to spread across multiple states, including Wisconsin, with officials urging careful produce washing and attention to symptoms. Local Tourism Spotlight: Tomahawk says Independence Day visitors are arriving earlier than usual, with a packed five-day lineup and strong vendor turnout.

Fourth of July Travel Safety: AAA expects 1.6 million Wisconsinites to travel this holiday weekend, with 1.4 million driving, and urges packing water/chargers and planning around peak traffic. Road & Transit Updates: I-41 ramp closures begin July 7 on Green Bay’s west side as part of a $6.87M bridge preservation project, with detours and possible overnight full closures. Tourism & Local Economy: Langlade County tourism hit $87M in economic impact in 2025, while Sturgeon Bay’s new “premier resort area tax” (PRAT) takes effect July 1 to help fund road maintenance tied to visitors. Outdoors & Wildlife: Wisconsin’s time capsule for America’s 250th includes Old Abe items, and a Menominee canoe is on display at the Smithsonian as part of the 250th celebration. Community & Culture: The Elegant Farmer in Mukwonago plans a 9,600-square-foot “Orchard” event space opening in 2027. Public Health Watch: A parasite causing “explosive” diarrhea (Cyclospora/Cyclosporiasis) is spreading across multiple states, raising concerns for summer travel and fresh-produce safety.

Holiday Travel Weather: Southern Wisconsin is under an Extreme Heat Warning through Thursday evening, with First Alert Days continuing Friday as strong to severe thunderstorms roll through July 4 weekend, bringing heavy rain, damaging winds, and a small hail risk—plan for secure shelter and expect periodic storm chances (July 3 looks drier). Boating Safety on Lake Michigan: The U.S. Coast Guard is ramping up patrols for Fourth of July weekend, focusing on vessel inspections, life jackets, flares/communications, and cracking down on boating under the influence—especially around nighttime fireworks crowds. State Park Pass + Camping Prep: DNR is urging travelers to buy Wisconsin state park and forest vehicle admission passes online before arriving and to book camping reservations early; printable proof works immediately. DNR at Farm Technology Days: The DNR will staff a tent July 14–16 in Marathon County, including free nitrate screenings for private well owners and interactive exhibits. Local Independence Day Plans (Milwaukee): Milwaukee’s event guide highlights a free drone show at McKinley Beach July 3 plus neighborhood parades and fireworks details. Outdoors Watch: Ruffed grouse drumming counts in Wisconsin fell 12% in 2026, with declines across priority zones—another reminder that habitat conditions matter for wildlife tourism. Food Safety Alert: Health officials are tracking a parasite causing “explosive” diarrhea (Cyclospora) spreading across multiple states—travelers should be extra careful with fresh produce and food handling this holiday weekend.

Rebuilt Local Landmark: Stone Lake Pub in Sawyer County is back open after a one-year rebuild following a late-night fire, bringing back a longtime community gathering spot. Historic Movie Night: The Montello Theater, built in 1859, has reopened with low-cost, family-friendly movies (including kids’ films) and free admission for veterans—an easy summer stop for travelers and locals. Holiday Travel Safety: Wisconsin drivers heading out for the Fourth of July should expect enforcement and roadwork impacts; WisDOT and State Patrol are urging safer driving as traffic ramps up. Road Project Update: WisDOT is holding a second public meeting on the proposed I-94/Highway F interchange project in Waukesha, with construction expected to start in 2028. Outdoors Watch: Wisconsin DNR reports ruffed grouse drumming counts fell 12% in 2026 across priority zones, with declines tied to habitat shifts and the species’ long-term cycle. Northern Lights Forecast: NOAA says a possible G2 geomagnetic storm could make aurora visible in northern Wisconsin and nearby states overnight. Health Alert: A Cyclospora outbreak tied to “explosive” diarrhea has sickened at least 145 people across 17 states, including Wisconsin—officials are still working to identify the source.

Holiday Travel Safety: Wisconsin DOT is urging drivers to buckle up, put phones away, slow down, and secure trailers and cargo ahead of a busy Fourth of July weekend, with AAA estimating nearly 1.5 million Wisconsin road trips and 511 Wisconsin offering real-time updates. Heat & Storm Watch: Southern Wisconsin remains under an extended Extreme Heat Warning with First Alert Days through Thursday/Friday, plus scattered thunderstorms that could bring damaging winds, hail, and localized flooding—plan travel accordingly. New Visitor Stop in Juneau: The Juneau Public Library’s Summer Reading Program brings “Clara the Whale,” a 56-foot inflatable whale with interactive marine exhibits, July 9 at the Juneau Community Center (free, family-friendly). Conservation Giving: DNR is promoting the Endangered Resources Fund tax checkoff, highlighting how donations are doubled and can help protect species and natural areas across Wisconsin. Big Local Growth: Oak Creek says Buc-ee’s construction will ramp up mid-July at I-94 and W. Elm Road, with an estimated opening in early 2028 and about 175 jobs. Outbreak Alert for Travelers: CDC is investigating cyclosporiasis, with cases reported in 17 states including Wisconsin; officials say to wash fruits and vegetables thoroughly under running water.

Extreme Heat & Travel Disruptions: A Midwest heat wave is forcing cancellations and pushing families toward indoor options like cooling centers and water parks, with Wisconsin-area visitors urged to hydrate and plan around dangerous conditions. Wisconsin Outdoor Safety: With Independence Day travel ramping up, WisDOT and state officials are warning drivers to expect delays and to slow down in work zones. Roadwork Update: I-43 in Waukesha County will close a 7-mile stretch overnight (9 p.m.–5 a.m.) June 30–July 2 for pavement work and a diverging diamond interchange buildout, with detours in place. Indigenous Heritage for Travelers: Dual-language highway signs are now posted for every federally recognized tribe in Wisconsin, including the Stockbridge-Munsee Community Band of Mohican Indians, adding a new stop-and-learn layer for road trips. Nature & Night-Sky Plans: Northern lights may be visible from parts of northern Wisconsin and nearby states July 1–3, giving stargazers a fresh reason to schedule an evening outing. Conservation Funding Shift: The Knowles-Nelson Stewardship Grant program has expired, raising questions about what happens next for parks, trails, and outdoor access projects. Tourism Boost in the Region: Western Wisconsin counties reported record-breaking tourism, pointing to strong summer travel momentum.

Public Health Alert: A cyclospora outbreak tied to a parasite causing explosive diarrhea has sickened at least 145 people across 17 states, with 20 hospitalizations; officials are still hunting for the source. Road-Trip Readiness: Wisconsin’s holiday travel push includes safety reminders and major infrastructure work—plus cooling centers opening across Northeast Wisconsin as extreme heat hits. Tourism & Hospitality: The Fox Cities Convention & Visitors Bureau awarded a $90,300 tourism grant to the Bergstrom-Mahler Museum of Glass for accessibility and visitor upgrades. Tribal Culture on the Road: Gov. Evers and the Stockbridge-Munsee Community unveiled dual-language highway signs, completing WisDOT’s statewide program for all 11 federally recognized tribes. Local Openings: Boulder Tap House officially opened in Monticello alongside the new Fairfield Inn & Suites, adding a fresh dining draw for visitors. Outdoors & Safety: Wisconsin DNR and local partners are urging caution for ATV/UTV riders as summer use rises, with Wisconsin seeing a sharp increase in accidents. Tech & Community: Appleton police say automated license plate readers helped solve a multi-business vandalism spree.

Independence Day Travel: AAA expects more than 1.6 million Wisconsinites to travel at least 50 miles for the holiday period through Sunday, with Thursday–Sunday busiest and most trips by car. Heat & Safety: A potentially record-setting heat wave is pushing Midwest cooling-center use and outdoor cancellations, while Wisconsin emergency officials are urging firework safety ahead of July 4. Wisconsin Dells Tourism in the Heat: With temperatures climbing into the 90s, Wisconsin Dells waterparks are seeing heavy crowds as families look for ways to cool off. Agri-Tourism Passport: The Wisconsin Agricultural Tourism Association launched a free Fairs, Festivals and Food Summer Digital Passport (no app download) through Sept. 20, with “check-in to win” prizes. Trail Town Spotlight: A North Country National Scenic Trail celebration is set for July 9 in Cohasset/Grand Rapids, highlighting lodging and visitor amenities for hikers. Outdoor Family Fun: Indie Under the Stars brings a traveling drive-in film night to Jefferson County on June 30 at Highway 18 Outdoor Theatre. Local Nature Learning: Wisconsin DNR’s Arbor Day program is offering free tree seedlings to every fourth-grader statewide.

Venezuela Relief in Milwaukee: Milwaukee Brewers players and community partners launched “United for Venezuela,” with cars lining up at Blessed Sacrament Catholic Church for earthquake-donation drop-offs, including help from William Contreras and Jackson Chourio. Fourth of July Travel Demand: AAA expects about 1.6 million Wisconsin residents to travel at least 50 miles for the holiday period, with most driving and steady interest in flights and cruises. Heat Impacts Outdoor Plans: A Midwest heat wave is forcing cancellations and delays, with cooling centers opening and “feels-like” temperatures pushing above 100 in parts of the region. Local Road Trip Planning: If you’re heading through the area, note the Julien Dubuque Bridge in Iowa will fully close for 30 days starting July 6, with detours routed through Wisconsin highways. Family-Friendly Wisconsin Culture: Menomonie’s Walldogs mural project is painting local history, including the story behind the Bolo Country Inn. Safety Watch: Doctors warn e-bike and e-scooter crashes are rising fast in Wisconsin, urging riders and families to take safety seriously.

Heat & Roads: Wisconsin DOT is warning drivers about pavement buckling during the current heatwave, when concrete slabs expand and can suddenly push upward—especially on older concrete highways—so slow down if you see uneven pavement. Outdoor Travel & Planning: Fond du Lac County is spotlighting summer-friendly trails for hikers and bikers, including the 16-mile Fond du Lac Loop and the Gottfried Prairie & Arboretum’s 3+ miles of paths. Aurora Watch: Northern lights could be visible Monday night into Tuesday, with the best odds in northern Wisconsin if skies are clear. Door County Tourism Staffing: A PBS Wisconsin segment looks at how seasonal staffing shortages and fewer H-2B visa workers are affecting Door County’s summer visitor experience. Milwaukee Community & Travel: Brewers players and partners are launching a “United for Venezuela” emergency relief drive in Milwaukee (June 29–July 3) at Blessed Sacrament Catholic Church, with a meet-and-greet Monday at 12:30 p.m. Family Fun: Sun Prairie’s Piranhas swim team heads to Wisconsin Dells for the next road meet, with more local pool action ahead.

Lake Michigan Golf Fight: Wisconsin Court of Appeals upheld a ruling rescinding Kohler Co.’s state permit to fill wetlands for a planned 18-hole championship course near Kohler-Andrae State Park in Sheboygan—opponents call it a major step, though Kohler says it could still pursue remediation. Heat & Travel Safety: Southern Wisconsin braces for a dangerous, prolonged heat wave starting Monday, with First Alert Days and Extreme Heat Warning conditions; officials also flag storm chances later in the week. Outdoor/On-the-Water Caution: The DNR reminds RV and ATV/UTV riders that ice and frozen waterbodies are never fully safe, noting multiple fatal crashes and urging sober, well-equipped planning. Milwaukee Summer Plans: Summerfest’s second weekend features teen bands from School of Rock on ground stages, while Wisconsin Brewing Company marks the last Schlitz batch with a limited Verona sale. Venezuela Relief: Milwaukee Brewers players and Forward Latino launch “United for Venezuela” donations drive June 29–July 3 at Blessed Sacrament Catholic Church. Aurora Watch: NOAA forecasts better northern lights odds next week, with Monday night geomagnetic storms raising visibility chances farther south.

AI & Industry: Microsoft says its Fairwater campus in Mount Pleasant is fully operational, linking hundreds of thousands of NVIDIA GPUs into a single AI supercomputer—another big Wisconsin tech draw as the state’s AI footprint keeps expanding. Outdoor Access: The DNR’s Free Fun Weekend waives state park admission, fishing licenses, and trail passes for two days, making it an easy, low-cost way to plan a Wisconsin getaway. Weather Watch: A dangerous southern Wisconsin heat wave hits Monday through Thursday with heat index values around 100–110, plus storm chances later in the week—plan hikes and lake time early. Tourism Marketing: TEDCOR’s Visit Oconto County campaign won a 2025 Wisconsin Tourism Trailblazer Award for its “One Mile, One Minute” video push. Local History & Culture: Oconto County’s Holt & Balcom Logging Camp Museum highlights Wisconsin’s White Pine logging era, a great stop for history-minded travelers. Wildlife & Nature: Wisconsin’s wolf population estimate dips slightly to about 1,162 wolves, with the DNR continuing its long-running monitoring.

Tourism Marketing Win: TEDCOR’s Visit Oconto County earned the 2025 Wisconsin Tourism Trailblazer Award for its “One Mile, One Minute” campaign, built around 66 locally produced videos and aimed at boosting visibility for rural stops near Green Bay. Outdoor Access: The DNR’s annual “Free Fun Weekend” is set for Saturday and Sunday, with state park admission fees, fishing licenses, and trail passes waived. Wildlife & Nature: Wisconsin’s wolf population is down slightly for a second straight year, with the DNR estimating 1,162 wolves across about 321 packs. Summer Travel Safety: A new national bedbug risk report flags Madison, WI among the top hot-spot cities, with Wisconsin ranked among the higher-risk states. Weekend Must-See: Milwaukee’s Mitchell Park Domes says Penelope the corpse flower is blooming now and will be open and stinking for the next 24–48 hours. Weather Watch: A dangerous heat wave is expected to hit southern Wisconsin Monday through at least Thursday, with heat index values climbing into the triple digits. Local Business Growth: Sun Prairie launched a new online economic development data hub to help businesses find properties and retail spaces, including tourism and hospitality options.

Wildlife & Outdoor Planning: The DNR says Wisconsin’s 2025 chronic wasting disease results hit new highs, with 2,022 cases found across 41 counties and a record 11.2% detection rate—plus CWD showing up in new counties for the first time. Hunting Season Intel: The DNR also released spring survey updates: ruffed grouse drumming activity fell 11% statewide, while pheasant observations stayed above the 5-year average for a third straight year. Trail & Tourism Access: Janesville-to-Beloit’s Peace Trail paving could disrupt habitat for the rare ornate box turtle, with work planned to upgrade a major river corridor for walkers and cyclists. Local Travel Rules: McFarland’s plan commission recommends added restrictions on short-term rentals, including changes to minimum stay rules, after a public hearing. Roads & Visitor Experience: Delafield delayed Phase III of Welshire Farm over lighting concerns, while Milton is considering redoing Madison and Clear Lake avenues during water main work to reduce disruptions. Family Fun & Events: Mount Vernon’s Tulip Festival Street Fair opens downtown this weekend with dozens of vendors, live music, and a longer route for easier strollers and wheelchair access. Weekend Travel Numbers: AAA Wisconsin projects about 834,348 residents will travel at least 50 miles for Memorial Day, with gas prices still near record highs.

Independence Day & America 250 Pilgrimage: The National Shrine of Our Lady of Champion will host “Saints of America” July 1-9, with a special novena for the nation, a traveling exhibit of American saints and relic veneration, and an expected 15,000 visitors. Pro Sports Community Spotlight: Packers WR Matthew Golden launched a four-hour youth football camp at Regis High School in Eau Claire, with stops also planned in Green Bay, Milwaukee and Madison. Local Business & Dining: Shelly’s TimeOut Catering in Hokah held its ribbon cutting and open house, spotlighting a catering business that grew out of the area’s TimeOut Tavern. Outdoor & Active Travel: Your guide to biking the Ozaukee Interurban Trail (Mequon to Port Washington) highlights a mostly paved, 30-mile, half-day ride with food and drink stops. Tourism & Awards: Mt. Telemark Village (Hayward/Cable) and Hayward Power Sports were named among Wisconsin’s 2026 Governor’s Outdoor Industry Awards recipients. Wildlife & Safety: The DNR is continuing its investigation into a Barron County black bear attack and says the priority is human safety as officials consider humane action. Travel Planning: Yahoo Travel ranked Milwaukee among the most affordable long-weekend cities, pointing to the Lakefront Trail, Milwaukee Public Market, and Pabst Brewery tour.